SEO, or Search Engine Optimization, is the practice of optimizing your website and content to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase organic (non-paid) traffic to your site by making it more relevant and attractive to search engines like Google, Bing, and Yahoo.
on-page seo
On-page SEO involves optimizing individual web pages to improve their search engine rankings and user experience. This includes techniques such as keyword integration, optimizing meta tags, and improving content quality and structure.
off- page seo
Off-page SEO focuses on improving a website’s authority and relevance through external factors like backlink building and social media engagement. It involves activities outside your site that influence its credibility and ranking in search engine results.
technical seo
Technical SEO ensures that a website is properly structured for search engine crawling and indexing by addressing factors like site speed, mobile-friendliness, and secure connections. It involves optimizing the backend elements of a site to enhance its performance and search engine visibility.