Social Media Optimization (SMO) involves enhancing a brand’s presence and engagement on social media platforms through strategic content creation and interaction. It aims to increase brand visibility, foster user engagement, and drive traffic by leveraging various social media channels and tools.
Facebook is a social media platform that allows users to connect with friends, share content, and engage in communities. It also provides businesses with advertising and marketing tools to reach and interact with a vast audience.
Instagram is a visual-centric social media platform where users can share photos and videos, engage with content through likes and comments, and explore trends. It’s widely used for personal expression, brand promotion, and influencer marketing.
LinkedIn is a professional networking platform designed for building business connections, showcasing skills and experience, and exploring job opportunities. It also offers tools for companies to recruit talent, share industry insights, and establish a professional brand presence.